What is a buyer persona? What is worth knowing?
The term “buyer persona” refers to a customer profile. It is a description of an ideal customer based on real data from marketing research,…
Category · 134 articles
Content marketing — page 13
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 13 of 15
134 articles · page 13 of 15
How to create titles that attract clicks without being “clickbait”?
It is possible to win clicks without clickbait, provided the title makes an honest promise and immediately shows what result the reader will get.
Vector graphics — what are they? Pros, cons and examples
Vector graphics eliminate the problem of quality loss when enlarging logos, icons and illustrations, because they are not based on pixels.
AI in copywriting – will it replace copywriters?
AI in copywriting already speeds up text production today, but it does not work “magically” without solid input data and sensible quality control.
How to define your brand tone of voice in communication
Defining your brand’s tone of voice is the foundation of building consistent and effective communication that authentically reflects its values and…
How to create content with ChatGPT?
ChatGPT, part of OpenAI’s family of language models, has become an extremely popular tool for generating content.
Duplicate content in SEO – how to handle it?
One of the problems associated with internet search engines such as Google is duplicate content, that is content duplication.
How to use AI to create blog content
AI can noticeably speed up blog content preparation, but it is not a magic “write it for me” button.
Content marketing and SEO — how to combine both channels
Content marketing and SEO work best when they do not function in two separate silos, but as one coherent process of planning, creating and developing…
