LatestContent marketing
How to build a service page that converts visits into enquiries
A service page does not turn traffic into enquiries by accident. It has to answer a specific intent, explain the offer quickly and remove doubts before contact.
Category · 134 articles
Content marketing
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Latest articles
134 articles · page 1 of 15
Social proof on a site — which elements really influence customer decisions
Social proof works when it removes a specific customer concern before a click, contact or purchase.
How to create PDF proposals that clients read to the end and reply to
A PDF proposal works best when it helps the client make a decision, not just passes on information.
How to write case studies for B2B clients that generate quote requests
A B2B case study should persuade the right company to get in touch, not just deliver views.
How to build a testimonials page that really convinces new clients
A testimonials page is not a decorative extra, but a sales tool for people who are already close to making a decision.
Customer questions page — how to turn FAQ into a lead generation machine
FAQ can work for sales just as effectively as a good landing page if it answers questions from the right stage of the decision process.
How to build a brand in search when keywords have low volume
Building a brand in search with low-volume keywords requires a different approach than classic SEO based on a few popular queries.
How to generate AI buyer personas from real GA4 and GSC data
AI-generated buyer personas only make sense when AI organises real signals from GA4 and GSC rather than guessing audience traits.
How to create video sales scripts with AI in 30 minutes
A video sales script can be prepared with AI in around 30 minutes if you first define several critical elements.
