Category · 102 articles
Articles in the Artificial intelligence category on the KD SEO blog: guides and analyses on SEO and digital marketing.
102 articles · page 1 of 12
LatestArtificial intelligence
Implementing AI for customer service in a store works well when it automates repetitive questions and quickly passes complex issues to a human.
AI can genuinely speed up writing ad copy, but it works well only when it is given the right task and the right data.
Customer segmentation using AI does not require a complex infrastructure if you start with a specific problem and the data you already collect.
A brand knowledge base for AI is an organised set of facts, rules and answers that models, the team and website content can use.
The return on AI in marketing can be assessed if you measure a specific process, not a trendy buzzword.
AI can speed up the search for campaign ideas even before the brief is written, but only when it works from sensible data.
AI can significantly speed up the translation and localisation of marketing content, but not every piece of content should go through the same…
Effective competitor monitoring using AI is about detecting changes that can really shift the balance in SEO.
Assessing data for AI starts with selection, not by dumping everything into the model.
