Claude in marketing — what it’s worth using it for
Claude can genuinely improve marketing, but not because it “writes for a human”.
Category · 102 articles
Artificial intelligence — page 3
Articles in the Artificial intelligence category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 3 of 12
102 articles · page 3 of 12
Claude or ChatGPT — which works better in marketing?
In marketing, comparing Claude and ChatGPT only makes sense when you zoom in on a specific task, rather than circling around general opinions about…
Marketing personas created with AI
Marketing personas created with AI help you understand customers better. No more guessing from the collective intuition.
Planning a content calendar with AI
Planning a content calendar with AI is a practical way to turn business goals and data into a concrete publishing plan. In short: less improvisation.
AI in email marketing — practical applications
AI in email marketing brings order to decision-making. And it does so on hard data about audiences, campaigns and sales, not on gut feeling.
Customer feedback analysis with AI
Customer feedback analysis with AI turns scattered comments, ratings and tickets into decisions for support, product, marketing and sales.
AI content without losing quality
AI-generated content can be fast and good at the same time. But only when it is created in a controlled process, not in “paste a prompt and publish”…
How to evaluate whether AI-generated text is fit for publication
AI-generated text by itself guarantees nothing. It is neither automatically good nor bad, so what matters is whether it serves the business goal,…
Humanising AI texts without losing meaning and quality
AI-generated text is rarely ready to publish. Even if it looks correct at first glance, it usually falls apart in the details.
