LatestArtificial intelligence
Artificial intelligence on a company website — where it really helps
Artificial intelligence on a company website helps when it improves a specific process, not when it is just a flashy add-on.
Category · 43 articles
UX and SEO
Articles in the UX and SEO category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Latest articles
43 articles · page 1 of 5
A good service page answers the client’s questions
A service page should not be just a description of the offer, but a practical tool that guides the client from question to decision.
What should a service page include to increase enquiries?
A service page should drive enquiries. Not just “look nice” or talk about the company in vague terms.
Trust on a company website — what really affects it
Trust on a company website does not come from one slogan, a nice design or the logo alone.
Page elements that reduce lead generation
Lead numbers rarely fall because of one dramatic mistake. More often, the culprits are small obstacles on the site that add up to an effective brake.
A simpler website, a faster customer decision
A simpler website does not mean a poorer website. It simply means a website that is easier to understand and quicker to use.
CTA on a service page — what works and what gets in the way
CTA on a service page decides one thing: whether the user takes the next step, or simply reads the offer and disappears.
How many forms does a company website really need?
The number of forms on a company website should not be based on the number of subpages.
Contact form that does not put off clients
A contact form is often the final step before a quote request, a request for help or the first contact with a company.
