CRO – what it is and how conversion optimisation works
CRO is a way to improve a website’s or app’s results without adding more campaigns or increasing traffic itself.
Category · 43 articles
Articles in the UX and SEO category on the KD SEO blog: guides and analyses on SEO and digital marketing.
43 articles · page 4 of 5
CRO is a way to improve a website’s or app’s results without adding more campaigns or increasing traffic itself.
WooCommerce plugins only lift conversions when they genuinely remove a barrier on the path to purchase.
A website’s appearance can be improved faster than many business owners expect, provided the problem mainly concerns aesthetics and consistency…
Analysing the user journey lets you check how people really move from first contact with a brand to purchase or sending an enquiry.
Responsive design is increasingly less about “making a site fit a phone”.
User-generated content, i.e. content created by users, can clearly support SEO, provided it is gathered and used in a structured way.
A jump page is a simple funnel element that often determines whether a user goes further or gives up after the first click.
A landing page is one of the key pages in a campaign, because its job is to lead the user to one specific action.
User path analysis shows how people actually move through a site, from the first visit to goal completion.