I turn the conclusions from the profile audit and the gap analysis into a link building plan: the choice of methods (digital PR, guest posts, unlinked mention…
I put together a plan for editorial link publications: what to link to, in which topics and with what safety assumptions.
I begin by defining the scope of the backlink profile analysis: the domain variant, and whether subdomains, subfolders and language versions are included.
In the brief I clarify what we are comparing in the link gap analysis and in what form I will deliver the result.
I carry out outreach to website owners: enquiries, follow-up, and agreeing the terms and form of the mention with a complete set of data.
At a short kick-off I agree the scope of the link building audit: the domains or subnets, markets and languages, the period of history, and whether we include…
I assign each link a status of “keep”, “to be clarified” or “to disavow”, basing the selection on an assessment of the risk of unnaturalness.

You talk to me, not a salesperson
I work as a freelancer: the same person reads your message, prepares the quote and then runs the project. No sales team in between.