Category · 120 articles
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
120 articles · page 1 of 14
LatestMarketing strategy
Increasing the number of returning customers without a loyalty programme starts with removing the reasons why a customer does not want to come back.
Distinguishing a lead ready to buy from a person doing research requires looking at intent, not just the fact of contact.
Leads from a form should not land in a salesperson’s queue in one unfiltered stream.
Webinars and online workshops attract service clients when they solve a specific business problem for a clearly defined audience.
A LinkedIn lead pipeline can be built without subscriptions, automation or a complex CRM.
A follow-up after a client meeting should organise the agreed points and move the conversation towards a concrete decision.
The decision to outsource marketing is not just about who can do it more cheaply.
A marketing brief works when the agency understands not only the task after reading it, but above all the business problem.
Seasonal marketing without chaos in Q4 requires work spread across the whole year, not just a stronger campaign at the end of the year.
