Pricing usług — how to set prices without scaring clients or undercharging
Setting prices for SEO services starts with calculating what you are actually selling, not checking competitor rates.
Category · 120 articles
Marketing strategy — page 3
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 3 of 14
120 articles · page 3 of 14
How to win your first clients in a new niche without references or a portfolio
Starting in a new niche without a portfolio does not require magic, just well-structured sales.
How to run consultative selling online without pushiness
In online consultative selling, the process works best when the client gets help before hearing the offer.
What to do when a client says “too expensive” — how to handle a pricing conversation
A pricing conversation starts well when you do not instinctively defend the offer, but instead check what the client is really questioning.
How to write sales proposals clients read to the end
A sales proposal works when it shortens the customer’s path from interest to decision.
How to increase average contract value without expanding services
Increasing the average contract value without adding services requires better sales decisions, not a bigger list of tasks in the offer.
How to build a subscription offer for a service business and sell it
A subscription offer in a service business does not start with a price list, but with the right client and a clearly named outcome.
How to write client onboarding that reduces churn and increases referrals
Good client onboarding is not a set of polite emails, but an operational plan for starting the collaboration.
How to run an online sales call so the client doesn’t need “time to think”
An online sales call doesn’t end with a request for a proposal, but with a decision that the client understands the value, the risk and the next…
