How to build brand ambassadors among existing customers
Brand ambassadors are created when a company turns customer satisfaction into a structured process of collecting reviews, usage stories and…
Category · 120 articles
Marketing strategy — page 2
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 2 of 14
120 articles · page 2 of 14
How to enter a new market without undercutting the brand with ads
Entering a new market without a price war starts with matching the offer to real demand, not with increasing the ad budget.
What to do when a campaign fails to deliver — diagnosis methodology
Campaign diagnosis starts by establishing exactly what is missing from the outcome.
Influencer marketing for small brands — how to choose partners wisely
Influencer marketing for a small brand works best when the choice of partner is driven by a business goal, not by follower count.
Marketing for a company without social media — is it possible and when does it pay off
A company does not have to be present on social media to acquire customers regularly.
B2B marketing on LinkedIn — from zero to regular enquiries
LinkedIn in B2B works best when it combines marketing, sales and measurement into one process.
How to build a brand in podcasts and video recordings without a studio and editor
Podcasts and simple video can also build a brand effectively without a studio and editor, if from the outset they serve a specific business goal.
How to run marketing during a reputation crisis without looking like the aggressor
When a brand is hit by a crisis, marketing should not drown out the problem, but rather organise the facts and reduce information chaos.
How to move from freelance services to a product or subscription
Moving from freelancing to a product or subscription changes how you earn, plan your work and talk to clients.
