How to measure marketing without a complex analytics setup
Marketing can be measured without an army of analysts. All you need is a simple system that genuinely helps with day-to-day decisions instead of…
Category · 120 articles
Marketing strategy — page 7
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 7 of 14
120 articles · page 7 of 14
Which marketing metrics really interest the board?
The board usually does not need a full marketing dashboard. It needs a few numbers that make it possible to decide on budget, priorities and plan…
Why high traffic isn’t always effective marketing
High traffic on its own does not determine whether marketing is delivering.
Quality of online leads — what really is worth measuring
Online leads can shine in reports and fade in sales conversations. The problem is that often it is not the traffic itself that fails, but the metric.
Case study in B2B marketing — when it really works
A case study in B2B marketing only works when it is evidence, not decoration on the page.
Case study that builds trust instead of looking like an advert
A good case study shows what working on the client’s problem really looked like, not just the end result.
Marketing and sales around one goal
Marketing and sales around one goal is a way of working in which both functions stop being measured separately and start being accountable for the…
7 signals that a company needs a strategy more than more campaigns
In many companies, the problem is not a shortage of campaigns, but a lack of clarity about what those campaigns are meant to achieve in the first…
Choosing marketing channels for a company’s business model
Choosing marketing channels only makes sense when it follows how the company sells, what it genuinely makes money from, and what the customer journey…
