Marketing resilient to algorithm changes
Search engine, social media and advertising algorithms change regularly.
Category · 120 articles
Marketing strategy — page 9
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 9 of 14
120 articles · page 9 of 14
Image and performance marketing — how to combine them
Image and performance marketing can be brought together into one whole. The condition is simple: you plan them as one system, not two separate sets…
Better marketing decisions on a limited budget
With a small budget, marketing does not forgive randomness. Every wrongly spent amount hits the company’s results faster, because the margin for…
Too much content, too little strategy — how to spot it
In many companies, the problem is not that there is too little content. The problem is that too much of it is produced without a clear plan, so the…
Simple marketing decision system
Marketing works better when decisions are not driven by gut feeling, but by a simple, repeatable process. It’s no magic.
Roles between the business owner, marketing and sales
In many companies, the problem is not a lack of marketing or weak sales, but a fuzzy split of responsibilities between the owner, marketing and…
Realistic marketing goals for a quarter
Realistic marketing goals for a quarter are not a bold slogan. They are a performance plan that can actually be delivered and then checked without…
Multiple agencies and freelancers in one company — how not to fall into chaos
Many companies today rely on several agencies and freelancers at once, because it is rare for one partner to cover performance, SEO, content, UX,…
How to evaluate a marketing agency by results, not presentation
A marketing agency should be judged by whether it delivers business results, not by how polished the report or presentation looks.
