Data engineering in SEO: a new era of site ranking.
Data engineering in SEO comes down to building repeatable processes for collecting, joining and processing data so that decisions are based on facts,…
Category · 120 articles
Marketing strategy — page 12
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 12 of 14
120 articles · page 12 of 14
Google Ads – how to create campaigns that convert?
An effective Google Ads campaign starts with a strategy: a precisely defined post-click goal, measurable KPIs and a budget that will provide data to…
What is Miro and how does this team collaboration platform work
Miro is an online whiteboard that enables teams to co-create notes, diagrams and plans in real time, especially in remote and hybrid work.
What is word-of-mouth marketing? Types, examples and mistakes
Word-of-mouth marketing (WOM) builds trust when conversations about a brand arise from the real value of the product and customer experience, not…
What is digital marketing and how to start?
Digital marketing is a set of activities that help a company acquire customers and sell through digital channels, while assessing results using data.
What is clickbait?
Clickbait is a way of constructing titles, thumbnails or teasers whose primary job is to persuade people to click, rather than to faithfully convey…
Google alternative – what to choose?
More and more people are looking for an alternative to Google, hoping for greater privacy, less aggressive profiling and more predictable search…
5 best graphic note-taking apps
Choosing a graphic note-taking app only makes sense if it genuinely suits your way of working and your hardware (stylus vs mouse/keyboard).
10 free project management tools
Free project management tools help organise team work without a licence budget, especially when a company has from 1 to ~25 people.
