What to ask before choosing a marketing partner?
Choosing a marketing partner is better treated like an audit of how they work, not a contest for the prettiest proposal and the smoothest promises.
Category · 120 articles
Marketing strategy — page 10
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 10 of 14
120 articles · page 10 of 14
Working with an external marketing team without chaos
Working with an external marketing team works best when it feels like the normal work of one team.
Marketing for a company without constant firefighting
Marketing without constant firefighting is a different way of working. The team moves along the agreed process tracks, not under the pressure of…
Marketing advantage when competitors do the same
In many industries, companies are now going down the same track. The same channels, similar ads, similar SEO content and almost identical service…
Marketing quick wins without harming long-term strategy
Marketing quick wins are quick improvements. They are meant to improve results, but without overturning the plan for the coming months.
Which marketing activities have lost their purpose?
Not every marketing activity that drives traffic really helps a business sell.
How to regain control of marketing when a company has too many channels
Companies lose control of marketing not because they have many channels, but because each one starts to live its own life.
Data-driven marketing plan, not gut feeling
Data-driven marketing does not take prisoners. It is a way of making decisions in which budget, channels and priorities result from measurement, not…
Marketing levers that genuinely drive business growth
Business growth rarely comes from adding more marketing activities at once.
