Marketing without dependence on one channel
Marketing without making a company dependent on one channel is a way of structuring activities so that a drop in the effectiveness of one source does…
Category · 120 articles
Marketing strategy — page 8
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 8 of 14
120 articles · page 8 of 14
Is your company ready to scale marketing?
Scaling marketing does not start with a bigger budget. It starts with a clear check of whether the business can handle growth without losses along…
Six-month marketing plan for a service business
A six-month marketing plan for a service business organises activity so that marketing actually drives sales, rather than circling around them.
Which marketing activities deliver the fastest results in a small business?
In a small business, the fastest marketing is the kind that catches the customer at the finish line.
Company offer as the foundation of effective marketing
Effective marketing starts not with campaigns, but with a well-structured offer.
Simple marketing funnel for a service business
In services, the funnel should be simple. It is simply a way to organise the whole customer journey: from the first visit to the website or profile,…
Educational marketing vs sales marketing — key differences
Educational and sales marketing do not compete with each other. They simply serve different stages of the customer decision process, and that changes…
Marketing communication tailored to the stage of company growth
Marketing communication only works when it reflects the realities of the business, not “golden tips” from the internet.
What to delegate in marketing and keep in-house
Deciding what to delegate in marketing and what to keep in-house cuts to the core: lead quality, delivery speed and budget control.
