What is a marketing funnel and how to use it?
In the dynamic world of marketing, the effectiveness of strategies often comes down to understanding customer behaviour and guiding them precisely…
Category · 120 articles
Marketing strategy — page 13
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 13 of 14
120 articles · page 13 of 14
How to increase blog traffic – proven strategies
Wondering how to effectively increase traffic to your blog? From SEO optimisation and updating older content to the power of content marketing and…
Lead nurturing – how to guide customers to purchase?
Lead nurturing is a planned set of actions that moves a contact from initial interest to a purchase decision, using content, context and the right…
What is Performance Max and how does it work?
Performance Max (PMax) is an automated type of Google Ads campaign that can run ads across multiple Google assets at the same time and optimise them…
Focus groups – how they work and what to know about them
Focus groups (FGI) help capture where particular ways of thinking and customer behaviour come from, rather than answering the question of “what…
B2B vs B2C in internet marketing – differences and strategies
Internet marketing in B2B and B2C differs primarily in the way purchasing decisions are made and in the length of the whole process.
How to build brand visibility online step by step
Building brand visibility online is not about a single campaign, but about continuously organising communication, content and presence across key…
Internet marketing strategies that increase brand visibility
Brand visibility online rarely grows today thanks to a single action, for example SEO alone or ads alone.
Omnichannel marketing – how to increase sales through multiple channels?
Customers rarely make a purchase decision today after a single contact with a brand and within a single channel.
