How to acquire clients repeatedly without involving the owner in every enquiry
Repeatable client acquisition does not start with more enquiries, but with designing a process that works even when the owner does not reply…
Category · 120 articles
Marketing strategy — page 5
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 5 of 14
120 articles · page 5 of 14
How to build a sales process that works even when you’re not in the company
A sales process works without the owner when it does not rely on memory, improvisation or one person’s talent.
How to implement CRM in a small service business without losing any lead
In a small service business, a lead is most often lost not because the client lacks interest, but because of chaos on the company side.
How to attract clients with a higher budget without changing your offer
Clients with a higher budget are won mainly through better SEO, not by expanding the service.
How to shorten the sales cycle in B2B from 3 months to 3 weeks
Shortening B2B sales from several months to several weeks requires a change in priorities, not just more activity from salespeople.
How to write cold emails to companies that really generate replies (with templates)
Cold email to companies works when it leads to a specific business outcome, not just sending a high volume of messages.
How to get a customer back without a loyalty programme and without a discount
A customer comes back without a discount when the next purchase is simple, safe and genuinely helps them achieve their goal.
How to build a testimonial library that sells your services
A testimonial library sells services when it shows a specific problem, the way of working and the result achieved for a similar client.
How to turn one-time clients into regular clients — a strategy for service businesses
A one-time client rarely becomes a regular by default. In service businesses, retention starts earlier than is usually assumed, because it begins…
