How to build a careers page that attracts candidates and strengthens employer branding
The “Careers” page should work both as a candidate acquisition channel and as an employer branding asset.
Category · 120 articles
Marketing strategy — page 4
Articles in the Marketing strategy category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 4 of 14
120 articles · page 4 of 14
How to show the work process on a website so the client knows what to expect
A description of the work process on a website should first and foremost tell the client what will happen after they send an enquiry and what the…
How to prepare a service business for scaling from a marketing perspective
Scaling marketing in a service business makes sense when it can be turned into predictable revenue, not just more traffic and more enquiries.
How to build a personal brand alongside a company brand so they do not cannibalise each other
A personal brand and a company brand can reinforce each other if, from the outset, they are given different roles, intents and business goals.
How to assess whether your business is ready to increase its marketing budget
Increasing the marketing budget only makes sense when a business can predictably turn extra spend into profitable growth.
When to hire your first marketer, and when to keep working with an agency
The decision between your first in-house specialist and an agency only makes sense when you look at it as a choice of operating model.
How to identify the bottleneck blocking sales growth in a service business
Finding the bottleneck in service sales requires looking at the whole process, not a single marketing channel.
Marketing for a business in transition: from 10 to 50 clients a month
Moving from around 10 to 50 clients a month turns marketing from a sales add-on into one of the main growth engines.
How to stop relying on referrals and build a predictable client flow
If clients mainly come from referrals, sales rise in jumps rather than in a way you can manage.
