Company blog as a sales tool, not just an image asset
A company blog supports sales only when it is not a collection of random posts, but part of the customer acquisition process.
Category · 134 articles
Content marketing — page 4
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 4 of 15
134 articles · page 4 of 15
Articles that help the client make a decision
A client rarely makes a decision based on a general description of a service alone.
Blog topics from customer questions
A company blog does not start with a brainstorming session. It starts with what customers are really asking.
Sales objection handling content
Sales objection handling content is material that takes a customer from “I have doubts” to “OK, I’m deciding”. No fluff.
A good service page answers the client’s questions
A service page should not be just a description of the offer, but a practical tool that guides the client from question to decision.
What should a service page include to increase enquiries?
A service page should drive enquiries. Not just “look nice” or talk about the company in vague terms.
CTA on a service page — what works and what gets in the way
CTA on a service page decides one thing: whether the user takes the next step, or simply reads the offer and disappears.
Content marketing as support for paid campaigns
Content marketing can genuinely boost the results of paid campaigns. However, it only works when it is designed around a specific advertising goal,…
Blog, landing page or service page — what to choose?
The choice between a blog, landing page and service page starts with the goal.
