Consistent communication between the website, blog and social media
A user rarely gets to know a brand in one place. Usually, they form an opinion from several touchpoints at once, because they may first see a post,…
Category · 134 articles
Content marketing — page 9
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 9 of 15
134 articles · page 9 of 15
Content distribution plan after publishing an article
Publishing an article is only the start if the content is meant to genuinely deliver traffic, interest and conversions.
Content for the era of AI-generated answers
Content written for AI-generated answers should serve not only rankings and clicks.
Does a company blog make sense in the world of chatbots and AI Overviews?
A company blog can still deliver results. The difference is that today it works differently than just a few years ago, because more and more simple…
Which content is most resilient to changes in AI search?
Changes in AI search do not affect all content equally. The quickest hits are taken by materials that can be summarised in a few sentences without…
Expert content AI cannot replace with a simple answer
Until recently, many companies built visibility on broad articles explaining the basics.
Too much content, too little strategy — how to spot it
In many companies, the problem is not that there is too little content. The problem is that too much of it is produced without a clear plan, so the…
Complete guide to brand storytelling
Brand storytelling is a powerful tool that helps companies create authentic, emotional bonds with customers.
Product descriptions that sell – SEO and copywriting
Product descriptions sell more effectively when they answer customer questions and are visible on Google at the same time.
