Automating content distribution across multiple channels
Automating content distribution across multiple channels streamlines the path from a single source piece to publication and performance measurement…
Category · 134 articles
Content marketing — page 8
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 8 of 15
134 articles · page 8 of 15
Content to move to a new website — what to keep, what to improve
Moving content to a new website is not a simple copy-and-paste into a new CMS.
How to communicate changes on a website without confusing customers
Changes on a website become a problem not when they are big, but when the customer suddenly does not know how to complete their task. And that hurts.
Social media as support for on-site content
Social media can genuinely boost on-site content. This happens when they direct users’ attention to specific subpages and let you check what actually…
Company blog and social media — how to connect both channels
A company blog and social media work best when they are not run as two separate worlds, but as one coherent content process.
Promoting company articles on social media without artifice
A company article can work on social media. But only when it does not land there as a dry link with a random description.
One piece, many formats — how to distribute content well
Content distribution is no longer about publishing one text and waiting for it to “stand on its own”.
Short video supporting expert content
Short video can genuinely strengthen expert content. Provided you treat it as a concise way of distributing knowledge, not as a separate format made…
Which blog content is best to promote on LinkedIn?
Promoting blog posts on LinkedIn is not about dropping links to your latest articles.
