Sales content library
A sales content library organises the materials a company reaches for at the next stages of conversations with customers.
Category · 134 articles
Content marketing — page 7
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 7 of 15
134 articles · page 7 of 15
Lead magnet that attracts the right audience
A lead magnet on paper looks like a simple marketing element, but in practice it can shape the quality of the entire customer acquisition funnel.
What to give the user in exchange for contact?
Leaving contact details is not a small gesture for the user, but a small transaction.
Choosing a lead magnet by client type
Choosing a lead magnet by client type comes down to a simple match: the right person, the right material, the right moment of decision.
Newsletter that is not just a sending channel
Newsletter is no longer a one-off send. Today it is a structured communication system with the audience, bringing together sign-up forms, marketing…
Lead generation from content system
The lead generation from content system organises content marketing so that texts do not end their life with traffic and page views, but deliver real…
Content marketing in e-commerce without publishing for the sake of it
Content marketing in e-commerce only makes sense when it genuinely supports sales, product selection or the quality of traffic in the shop.
Buying guides as sales support
Buying guides sell when they lead the user from uncertainty to choice, rather than just putting forward general information.
How to measure content effectiveness without only looking at pageviews
Content effectiveness is measured by what it does for the user and the business, not by how many times someone opened it.
