Content plan without guesswork, what to write about?
A content plan without guesswork puts an end to shooting in the dark. It is a way of planning publications based on data, not random “great topics”…
Category · 134 articles
Content marketing — page 6
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 6 of 15
134 articles · page 6 of 15
Thematic gaps in brand communication
Thematic gaps in brand communication are the places where a company does not answer the audience’s questions, concerns or needs at a specific stage…
Does a company blog really support sales?
A company blog can drive sales. But it won’t do so on its own. In practice, it works when it is built into the customer acquisition process, rather…
Updating old content that can still work for business
Updating old content is the fastest way to recover value from materials that are already sitting on the site and have traffic, links or conversions…
When to combine several similar articles into one stronger post
Content consolidation is a change that can really tidy up a blog and boost its SEO performance.
Topic cannibalisation on a company blog — how to reduce it
On a company blog, topic cannibalisation appears when several posts try to answer the same user question and compete for the same visibility in…
User-friendly and business-friendly blog categories
Blog categories determine whether a user quickly finds the right content.
How to organise a company blog when it already has hundreds of posts
When a company blog has hundreds of posts, the problem is rarely a lack of content.
What to do with content that doesn’t generate traffic or leads?
Content that doesn’t generate traffic or leads does not have to be useless straight away.
