Why a good offer improves SEO and ads
A good offer brings order to marketing. And that is not a cliché. It organises what the company really wants to sell and to whom, so SEO and ads stop…
Category · 134 articles
Content marketing — page 5
Articles in the Content marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 5 of 15
134 articles · page 5 of 15
Communicating the value of a service instead of describing the scope itself
Many service offers lose out not because their scope is weak, but because they describe it in language that means nothing to the client.
Benefit-driven copy on a service page without clichés
On a service page, benefit-driven copy is not about writing “nicer”. It is about showing clearly why the offer matters to a specific customer and…
Offer sections that address client concerns
The offer on the website should do more than describe the service. It should defuse specific doubts that stop people getting in touch or buying.
Description of the cooperation process that builds trust
A good description of the cooperation process shows the client what the work will really look like from the first contact through to handover and…
Which customer questions are worth using on your site and blog?
Customer questions are fuel for content on your site and blog, because they reveal what people are really searching for just before buying.
Content for customers before purchase decisions
Content for customers before purchase decisions is material that helps people choose a solution before they submit a form, call or buy.
Content for clients comparing offers
A client comparing offers is no longer looking for general information. They are looking for an answer to which option will be better for them and,…
Content for contact-ready customers
These are content pieces that close the decision. They work when the user is no longer looking for general information, but checking whether it is…
