Google Search Console – complete guide
Google Search Console (GSC) is a tool that shows how your website performs in Google’s organic results and where indexing and visibility issues…
Category · 272 articles
Digital marketing — page 27
Articles in the Digital marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 27 of 31
272 articles · page 27 of 31
Deepfake and AI – how to recognise fake content?
You can usually recognise deepfake not by one “magic test”, but by a set of small inconsistencies in the image and sound that together create red…
What are streaming platforms?
Streaming platforms are services that deliver audio or video over the internet “on the fly”, without the need to download the entire file.
What is an Nginx server? How to make a correct …
Nginx is a popular web server and reverse proxy that often sits “at the front” of the infrastructure, handling HTTP/HTTPS traffic before it reaches…
What is the AVIF extension? Use on websites
Large, poorly compressed images are among the most common causes of slow page loading and worse Core Web Vitals results.
What is Performance Max and how does it work?
Performance Max (PMax) is an automated type of Google Ads campaign that can run ads across multiple Google assets at the same time and optimise them…
Focus groups – how they work and what to know about them
Focus groups (FGI) help capture where particular ways of thinking and customer behaviour come from, rather than answering the question of “what…
B2B vs B2C in internet marketing – differences and strategies
Internet marketing in B2B and B2C differs primarily in the way purchasing decisions are made and in the length of the whole process.
AI in cybersecurity – opportunities and threats
AI in cybersecurity makes it possible to detect incidents faster and make more accurate decisions at moments when the number of events and signals…
