Budget allocation between SEO, ads and content
Budget allocation between SEO, ads and content is not about choosing “how much to give each channel”, but about deciding where one pound has the…
Category · 272 articles
Digital marketing — page 2
Articles in the Digital marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 2 of 31
272 articles · page 2 of 31
When does SEO make more sense than paid ads?
The choice between SEO and paid ads is not a matter of voting for the “better” channel.
When do paid ads deliver faster results than SEO?
Paid ads can work faster than SEO. Especially when a business needs traffic, leads or sales immediately, rather than in a few months’ time.
SEO and Google Ads — how to combine both channels sensibly
SEO and Google Ads only make sense together when they pull in the same direction: the same goals, the same data, the same landing pages.
Content marketing as support for paid campaigns
Content marketing can genuinely boost the results of paid campaigns. However, it only works when it is designed around a specific advertising goal,…
Does a landing page really support a campaign?
A landing page can improve campaign performance. And that is not just a cliché.
AI visibility as a brand-building element
AI visibility is no longer an add-on to SEO, but a separate front in brand building.
How to increase the chance that a brand appears in AI answers
Brand visibility in AI answers is not about adding a few keywords or one schema tag.
Brand trust in AI-assisted search
Brand trust in AI-assisted search means one thing: systems must accurately recognise what the company does, who it genuinely helps and why it…
