Performance marketing – how to measure campaign effectiveness?
Performance marketing can only be assessed properly once you first define the business goal precisely and translate it into the right KPIs.
Category · 272 articles
Digital marketing — page 5
Articles in the Digital marketing category on the KD SEO blog: guides and analyses on SEO and digital marketing.
Articles — page 5 of 31
272 articles · page 5 of 31
Performance marketing – what it is and how it works?
Performance marketing is an approach to advertising in which decisions and budgets are based on measurable results, such as sales, leads or app…
Open source AI – is it worth using?
Open source AI is worth considering when you need greater control over the model, data and costs than closed API services can offer.
Omnichannel – how to combine online and offline sales?
Omnichannel is an approach in which a customer can start a purchase in one channel and complete it in another without unnecessary obstacles, e.g.
Customer service in an online store – standards and tools
Customer service in an online store works best when it is based on clear communication standards and well-designed contact channels.
What and how to write on a fanpage?
A Facebook fanpage works best when you’re clear why you publish and how you’ll know the content is actually delivering results.
The most important digital marketing trends for the coming years
Digital marketing is changing rapidly today under the influence of automation, generative AI and increasingly greater restrictions on access to user…
Best examples of AI implementations in Polish companies
AI implementations in Polish companies most often address two specific challenges: helping customers get to what they are looking for faster, and…
Best AI tools for creating presentations in 2026
In 2026, AI presentation tools can significantly shorten the time needed to prepare slides, but the choice of the “best” solution depends on the…
