Better marketing decisions on a limited budget
With a small budget, marketing does not forgive randomness. Every wrongly spent amount hits the company’s results faster, because the margin for…
Blog · 838 articles
Marketing blog — page 34
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 34 of 94
838 articles · page 34 of 94
Too much content, too little strategy — how to spot it
In many companies, the problem is not that there is too little content. The problem is that too much of it is produced without a clear plan, so the…
Simple marketing decision system
Marketing works better when decisions are not driven by gut feeling, but by a simple, repeatable process. It’s no magic.
Roles between the business owner, marketing and sales
In many companies, the problem is not a lack of marketing or weak sales, but a fuzzy split of responsibilities between the owner, marketing and…
Realistic marketing goals for a quarter
Realistic marketing goals for a quarter are not a bold slogan. They are a performance plan that can actually be delivered and then checked without…
Multiple agencies and freelancers in one company — how not to fall into chaos
Many companies today rely on several agencies and freelancers at once, because it is rare for one partner to cover performance, SEO, content, UX,…
How to evaluate a marketing agency by results, not presentation
A marketing agency should be judged by whether it delivers business results, not by how polished the report or presentation looks.
What to ask before choosing a marketing partner?
Choosing a marketing partner is better treated like an audit of how they work, not a contest for the prettiest proposal and the smoothest promises.
Working with an external marketing team without chaos
Working with an external marketing team works best when it feels like the normal work of one team.
