How to write a returns policy that builds trust instead of destroying it
A returns policy affects the buying decision earlier than many store owners assume.
Blog · 839 articles
Marketing blog — page 2
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 2 of 94
839 articles · page 2 of 94
What customer data to collect in store to genuinely increase sales
Sales are improved not by the number of data points collected, but by whether they help you make better decisions in the store and in marketing.
How to design a 404 page in a store so you do not lose customers
In an online store, a 404 error does not have to end the visit or the sale.
How to write online store terms and conditions that build trust and protect the seller?
An online store’s terms and conditions should work in practice: they should explain the purchasing process, reduce misunderstandings and support the…
How to implement a referral programme in an online store on a tight budget
A referral programme helps an online store acquire new customers through recommendations from existing buyers, without heavy advertising spend.
How to optimise the customer return path after a product return
A product return does not end the relationship with the customer; it opens a stage in which the brand can recover sales and trust.
Welcome pack for a new store customer — what to include so they buy again
After the first order, a welcome pack should guide the customer towards a second purchase, not just be a nice extra in the parcel.
How to increase basket value without price promotions
Average order value increases most effectively when the customer sees a reason to pay extra or add another item to the basket.
How to build an organic email list for a store — without paid pop-ups
Organic email list building in an online store works best when sign-up comes from a real customer need, not from pressure.
