How to lower CPL (lead acquisition cost) without cutting the ad budget
Lowering CPL without cutting the budget usually comes down to making better use of existing traffic, rather than chasing cheaper clicks at any cost.
Blog · 839 articles
Marketing blog — page 4
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 4 of 94
839 articles · page 4 of 94
How to write case studies for B2B clients that generate quote requests
A B2B case study should persuade the right company to get in touch, not just deliver views.
How to build a testimonials page that really convinces new clients
A testimonials page is not a decorative extra, but a sales tool for people who are already close to making a decision.
How many leads are lost because of a slow response — how to automate first contact
A lead does not end when the form is submitted; it starts at the moment you need to respond.
How to qualify leads from contact forms before they reach sales
Leads from a form should not land in a salesperson’s queue in one unfiltered stream.
How to create webinars and online workshops that attract service clients
Webinars and online workshops attract service clients when they solve a specific business problem for a clearly defined audience.
Customer questions page — how to turn FAQ into a lead generation machine
FAQ can work for sales just as effectively as a good landing page if it answers questions from the right stage of the decision process.
How to build a lead pipeline from LinkedIn without paid tools
A LinkedIn lead pipeline can be built without subscriptions, automation or a complex CRM.
Sales newsletter without spam — how to write so readers stay and buy
A sales newsletter works when it combines sales with useful communication and does not disappoint the recipient after the click.
