How to enter a new market without undercutting the brand with ads
Entering a new market without a price war starts with matching the offer to real demand, not with increasing the ad budget.
Blog · 839 articles
Marketing blog — page 6
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 6 of 94
839 articles · page 6 of 94
What to do when a campaign fails to deliver — diagnosis methodology
Campaign diagnosis starts by establishing exactly what is missing from the outcome.
Influencer marketing for small brands — how to choose partners wisely
Influencer marketing for a small brand works best when the choice of partner is driven by a business goal, not by follower count.
Marketing for a company without social media — is it possible and when does it pay off
A company does not have to be present on social media to acquire customers regularly.
How to write Google Ads copy for premium services so the wrong people don’t click
Google Ads copy for premium services should not aim to attract as much traffic as possible, but to filter out people who will not buy anyway.
B2B marketing on LinkedIn — from zero to regular enquiries
LinkedIn in B2B works best when it combines marketing, sales and measurement into one process.
How to build a brand in podcasts and video recordings without a studio and editor
Podcasts and simple video can also build a brand effectively without a studio and editor, if from the outset they serve a specific business goal.
How to run marketing during a reputation crisis without looking like the aggressor
When a brand is hit by a crisis, marketing should not drown out the problem, but rather organise the facts and reduce information chaos.
How to implement AI for customer service in a store without losing contact quality
Implementing AI for customer service in a store works well when it automates repetitive questions and quickly passes complex issues to a human.
