How to track the customer journey in a store from first visit to order
Tracking the customer journey in a store makes sense when it combines the first visit, subsequent visits and purchase into one picture of the buying…
Blog · 839 articles
Marketing blog — page 10
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 10 of 94
839 articles · page 10 of 94
Attribution in e-commerce — how to assess which channel really makes money from customers
Attribution in e-commerce only makes sense when it helps you make a better budget decision, not just neatly split sales between channels.
How to identify pages that get traffic but do not convert
Pages with traffic and no results need to be assessed methodically, because the same symptom can indicate a measurement error, the wrong type of…
How to analyse purchase paths when a customer buys 2 weeks after the first visit
A customer who buys after two weeks rarely makes the decision during the first session.
How to move from freelance services to a product or subscription
Moving from freelancing to a product or subscription changes how you earn, plan your work and talk to clients.
Pricing usług — how to set prices without scaring clients or undercharging
Setting prices for SEO services starts with calculating what you are actually selling, not checking competitor rates.
How to win your first clients in a new niche without references or a portfolio
Starting in a new niche without a portfolio does not require magic, just well-structured sales.
How to run consultative selling online without pushiness
In online consultative selling, the process works best when the client gets help before hearing the offer.
What to do when a client says “too expensive” — how to handle a pricing conversation
A pricing conversation starts well when you do not instinctively defend the offer, but instead check what the client is really questioning.
