How to build a personal brand alongside a company brand so they do not cannibalise each other
A personal brand and a company brand can reinforce each other if, from the outset, they are given different roles, intents and business goals.
Blog · 839 articles
Marketing blog — page 12
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 12 of 94
839 articles · page 12 of 94
How to assess whether your business is ready to increase its marketing budget
Increasing the marketing budget only makes sense when a business can predictably turn extra spend into profitable growth.
When to hire your first marketer, and when to keep working with an agency
The decision between your first in-house specialist and an agency only makes sense when you look at it as a choice of operating model.
How to identify the bottleneck blocking sales growth in a service business
Finding the bottleneck in service sales requires looking at the whole process, not a single marketing channel.
Marketing for a business in transition: from 10 to 50 clients a month
Moving from around 10 to 50 clients a month turns marketing from a sales add-on into one of the main growth engines.
How to stop relying on referrals and build a predictable client flow
If clients mainly come from referrals, sales rise in jumps rather than in a way you can manage.
How to acquire clients repeatedly without involving the owner in every enquiry
Repeatable client acquisition does not start with more enquiries, but with designing a process that works even when the owner does not reply…
How to build a sales process that works even when you’re not in the company
A sales process works without the owner when it does not rely on memory, improvisation or one person’s talent.
How to choose a customer acquisition channel when you are testing several at once and none is performing
Testing several channels at once can easily lead to the wrong conclusion that none works.
