How to turn one-time clients into regular clients — a strategy for service businesses
A one-time client rarely becomes a regular by default. In service businesses, retention starts earlier than is usually assumed, because it begins…
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Marketing blog — page 14
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 14 of 94
839 articles · page 14 of 94
How to run content marketing when you run a company and have no time for a blog
Running content marketing without a regular blog is possible if you base it on pages and materials that genuinely support sales.
How to talk about your company online so clients write “I want to work with you”
Clients write on their own when, within a few seconds, they understand whether you help companies like theirs, with which problem and with what…
AI in company marketing: where to start?
AI in company marketing is best treated as a tool for improving specific tasks, not as a separate “innovation project”.
Artificial intelligence on a company website — where it really helps
Artificial intelligence on a company website helps when it improves a specific process, not when it is just a flashy add-on.
Where AI saves time in marketing, and where it only seems to shorten it
AI in marketing can cut work by hours. But it can just as easily add time for edits, verification and fixing small, irritating errors.
Prompts in marketing — how to write prompts that get better answers
AI can speed up marketing work. But the quality of the answers depends mainly on the prompt it receives and how closely that prompt reflects reality.
10 prompts for planning content for a company blog
Planning a company blog only makes sense when the posts genuinely support the offer, answer customer questions and guide the user to the next step.
10 prompts for competitive analysis in marketing
Competitive analysis using AI works best when you treat it not as one “magic” prompt, but as a structured process. It’s not a trick.
