Which marketing metrics really interest the board?
The board usually does not need a full marketing dashboard. It needs a few numbers that make it possible to decide on budget, priorities and plan…
Blog · 839 articles
Marketing blog — page 17
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 17 of 94
839 articles · page 17 of 94
Traffic on the site versus real interest in the offer
High traffic on the site still does not prove that the offer genuinely interests potential customers.
What to measure on your website when leads matter, not visits
If your website needs to deliver sales contacts, simply staring at the number of visits usually leads you astray.
Where leads come from — how to check
Lead enquiries rarely have a single source. That is why their origin needs to be checked at the intersection of analytics, forms, phone calls and…
Connecting form, phone and site analytics data
It’s all about one thing: stitching the data together into a single whole.
Why high traffic isn’t always effective marketing
High traffic on its own does not determine whether marketing is delivering.
Quality of online leads — what really is worth measuring
Online leads can shine in reports and fade in sales conversations. The problem is that often it is not the traffic itself that fails, but the metric.
Which content really supports sales?
Content that genuinely drives sales is not about “making traffic”, but about closing decisions.
Content matched to the customer’s buying journey
Content matched to the customer’s buying journey is a way of thinking about content so it answers the audience’s questions exactly when…
