Humanising AI texts without losing meaning and quality
AI-generated text is rarely ready to publish. Even if it looks correct at first glance, it usually falls apart in the details.
Blog · 839 articles
Marketing blog — page 16
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 16 of 94
839 articles · page 16 of 94
Can AI replace a company copywriter?
AI can take over a chunk of a copywriter’s work in a company. And it often does it faster, cheaper and at a larger scale, but it usually does not…
AI implementation for marketing in a small business
AI implementation for marketing in a small business is not a one-off “switch it on and forget it” job.
Which marketing processes are worth automating first?
Marketing automation delivers the best results when you start with the right processes, not the most advanced tools. It’s a simple rule.
Marketing automation in a small business — a sensible start without chaos
Marketing automation in a small business is not about buying a complex system and launching a few flashy workflows. It’s about flow.
Marketing in a company that is growing faster than the team
In a company that is growing at sprint pace, marketing rarely loses because of a lack of ideas.
Marketing priorities for the next 90 days
The next 90 days in marketing are a decent stretch of time. Just long enough to make a real improvement, and at the same time too short to mess about…
Budget allocation between SEO, ads and content
Budget allocation between SEO, ads and content is not about choosing “how much to give each channel”, but about deciding where one pound has the…
How to measure marketing without a complex analytics setup
Marketing can be measured without an army of analysts. All you need is a simple system that genuinely helps with day-to-day decisions instead of…
