Content marketing as support for paid campaigns
Content marketing can genuinely boost the results of paid campaigns. However, it only works when it is designed around a specific advertising goal,…
Blog · 839 articles
Marketing blog — page 21
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 21 of 94
839 articles · page 21 of 94
Blog, landing page or service page — what to choose?
The choice between a blog, landing page and service page starts with the goal.
Marketing without dependence on one channel
Marketing without making a company dependent on one channel is a way of structuring activities so that a drop in the effectiveness of one source does…
Is your company ready to scale marketing?
Scaling marketing does not start with a bigger budget. It starts with a clear check of whether the business can handle growth without losses along…
Six-month marketing plan for a service business
A six-month marketing plan for a service business organises activity so that marketing actually drives sales, rather than circling around them.
Which marketing activities deliver the fastest results in a small business?
In a small business, the fastest marketing is the kind that catches the customer at the finish line.
Company offer as the foundation of effective marketing
Effective marketing starts not with campaigns, but with a well-structured offer.
Why a good offer improves SEO and ads
A good offer brings order to marketing. And that is not a cliché. It organises what the company really wants to sell and to whom, so SEO and ads stop…
Communicating the value of a service instead of describing the scope itself
Many service offers lose out not because their scope is weak, but because they describe it in language that means nothing to the client.
