What to give the user in exchange for contact?
Leaving contact details is not a small gesture for the user, but a small transaction.
Blog · 839 articles
Marketing blog — page 24
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 24 of 94
839 articles · page 24 of 94
Choosing a lead magnet by client type
Choosing a lead magnet by client type comes down to a simple match: the right person, the right material, the right moment of decision.
Newsletter that is not just a sending channel
Newsletter is no longer a one-off send. Today it is a structured communication system with the audience, bringing together sign-up forms, marketing…
Email marketing for closing leads
Email marketing that genuinely closes leads is not a series of random messages.
Simple marketing funnel for a service business
In services, the funnel should be simple. It is simply a way to organise the whole customer journey: from the first visit to the website or profile,…
Educational marketing vs sales marketing — key differences
Educational and sales marketing do not compete with each other. They simply serve different stages of the customer decision process, and that changes…
Lead generation from content system
The lead generation from content system organises content marketing so that texts do not end their life with traffic and page views, but deliver real…
Marketing communication tailored to the stage of company growth
Marketing communication only works when it reflects the realities of the business, not “golden tips” from the internet.
What to delegate in marketing and keep in-house
Deciding what to delegate in marketing and what to keep in-house cuts to the core: lead quality, delivery speed and budget control.
