Ecommerce store ready for sales growth from organic traffic
An ecommerce store is truly ready for sales growth from organic traffic only when Google visits land on the right pages and guide users to purchase…
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Marketing blog — page 25
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 25 of 94
839 articles · page 25 of 94
Category descriptions that support sales in e-commerce
A category description in e-commerce is not a decorative element or “text for Google”, but a part of the page that should close the sale and organise…
Product descriptions that help customers buy
A product description should help the customer make a decision, not just “sound salesy”. It’s simple.
What should a product page contain to increase conversion?
A product page is the moment of truth. This is where the customer decides whether to buy straight away, compare the offer, or simply leave the store.
How to reduce cart abandonment with better communication
Cart abandonment can be reduced. And that is not a cliché. However, one email or a one-off promotion is rarely enough, because abandonment usually…
Which product categories have the highest growth potential?
Assessing the growth potential of product categories aims to identify where it’s truly worth investing time, budget, and operational resources.
Content marketing in e-commerce without publishing for the sake of it
Content marketing in e-commerce only makes sense when it genuinely supports sales, product selection or the quality of traffic in the shop.
Buying guides as sales support
Buying guides sell when they lead the user from uncertainty to choice, rather than just putting forward general information.
Category pages that help with buying decisions
A category page can genuinely help with a purchase. The condition is simple: it organises the offer according to how the user actually chooses a…
