How to improve your website’s appearance quickly without a redesign?
A website’s appearance can be improved faster than many business owners expect, provided the problem mainly concerns aesthetics and consistency…
Blog · 839 articles
Marketing blog — page 80
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 80 of 94
839 articles · page 80 of 94
The most common mistakes in web analytics and how to avoid them
Web analytics only makes sense when the data is complete, consistent and interpreted correctly.
How to analyse the user journey and increase sales?
Analysing the user journey lets you check how people really move from first contact with a brand to purchase or sending an enquiry.
Web analytics vs. Google Analytics 4 – what you should know?
Web analytics and Google Analytics 4 are often lumped together, although in practice they mean two different things.
Open Graph – how to improve link previews in social media?
Open Graph is a simple mechanism that determines how a link appears when pasted into Facebook, LinkedIn, Messenger or other social channels.
Responsive web design (RWD) – why mobile-first is a necessity?
Responsive design is increasingly less about “making a site fit a phone”.
User-generated content – how to use user content in SEO?
User-generated content, i.e. content created by users, can clearly support SEO, provided it is gathered and used in a structured way.
ROAS vs ROI – how to measure campaign effectiveness?
Campaign effectiveness cannot be reduced to a single metric, because an operational marketer and a business owner are asking different questions.
Omnichannel marketing – how to increase sales through multiple channels?
Customers rarely make a purchase decision today after a single contact with a brand and within a single channel.
