UTM parameters – how to track marketing campaigns correctly?
UTM parameters are a simple way to tag links that lets you pinpoint exactly where traffic on your site really comes from.
Blog · 839 articles
Marketing blog — page 81
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 81 of 94
839 articles · page 81 of 94
Referral traffic – how to get traffic from other sites?
Referral traffic is traffic that lands on your site after a click on a link placed on another website.
Keyword Planner – how to find keywords with traffic potential?
Keyword Planner makes it easier to find topics and queries that can actually deliver traffic from Google.
SEOquake – is it worth using this plugin?
SEOquake is one of those SEO plugins you reach for when you need to quickly check something manually.
PHP in SEO – how backend performance affects ranking?
PHP affects SEO not because it is “better” or “worse” than another language, but because in practice it determines how quickly and how reliably the…
Cache memory – how it works and how it affects site speed?
Cache memory is a mechanism that speeds up a site by storing ready-made data or files instead of generating and fetching them from scratch on every…
TTFB (Time To First Byte) – how to reduce server response time?
TTFB is one of the key metrics right at the start of page loading, because it shows how quickly the server starts responding to a request.
Google ranking factors – current list of the most important factors
Google ranking factors are not a single secret list, but a set of signals that together help the search engine identify the best answer to a specific…
Schema Markup – how to implement structured data and increase visibility?
Schema Markup is a convenient way to tell the search engine exactly what is on a page, whether that is a product, article, company, location, FAQ or…
