Data Layer – what is it and how does it help track users (GA4, GTM)?
Data Layer is one of those solutions that organise analytics more effectively than adding another tag or another report.
Blog · 839 articles
Marketing blog — page 86
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 86 of 94
839 articles · page 86 of 94
DNS (domain name system) – how it works and what impact it has on SEO and site speed?
DNS is a system that converts a domain name into an IP address and other data needed to connect with a website or service.
How to design a landing page that will boost SEO
A landing page that genuinely strengthens SEO isn’t just a sales page sprinkled with some keywords.
Data mining in marketing – how to use data to increase organic traffic?
Data Mining in marketing is the practical use of data to identify real SEO growth opportunities, rather than producing reports for their own sake.
Direct Traffic – what it means and why it rises (or falls) in Google Analytics?
At first glance, Direct Traffic in Google Analytics seems simple, but in practice it can be one of the most misleading channels.
How to analyse CTR and conversions in Google Analytics?
Analysing CTR and conversions in Google Analytics comes down to checking whether clicks really translate into valuable actions on the site.
Cloud hosting – is it the best solution for your site?
Choosing hosting affects loading speed, stability, security, and how conveniently you can grow your site in the future.
Content Delivery Network (CDN) – what is it and does it affect SEO?
CDN is a solution most often implemented to make a website load faster and cope better with sudden traffic spikes.
Cross-browser compatibility – why must your site work everywhere?
Users don’t look at a website through the lens of code, but through whether it is simply usable.
