Geolocation in marketing – examples of successful campaigns
Geolocation in marketing is a method of reaching users based on the place where they are now, are there periodically, or have just arrived.
Blog · 839 articles
Marketing blog — page 84
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 84 of 94
839 articles · page 84 of 94
How to use Google Maps API in local business
Google Maps API can genuinely shorten the customer journey from finding a business to getting in touch, visiting or placing an order.
How to improve conversion with user path analysis
User path analysis shows how people actually move through a site, from the first visit to goal completion.
Flat design – does minimalism still work in 2026?
Flat design still works, although not in exactly the same form as it did a few years ago.
User feedback – how to collect and use it
User feedback is a practical source of insight into where a product, service or communication is genuinely doing its job, and where it starts to lose…
Heatmap – how to analyse user behaviour on a website
A heatmap shows how users really use a website, not how we think they should use it.
Entry Page – how to optimise entry pages for conversion
An entry page is the point where a user decides within a few moments whether they have found what they were looking for.
Google penalties – what they are and how to avoid ranking drops
A drop in Google rankings is often colloquially called a “filter”, but in practice this term covers different scenarios.
Featured snippets – how to get position zero in Google
Featured snippets are Google’s highlighted answers displayed above the standard organic results, which is why they are often referred to as “position…
