Google algorithm updates (Algorithm Update) – complete guide
Google algorithm updates are a constant part of SEO, but in practice what matters is not how Google names the change, but what actually happened to…
Blog · 839 articles
Marketing blog — page 89
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 89 of 94
839 articles · page 89 of 94
LinkedIn SEO: how to optimise your profile and content
LinkedIn SEO is focused work on your profile and published content, aimed at increasing visibility among the right people.
10x content: what it is and how it works
10x content is an approach to creating content that assumes preparing material that is clearly better than most publications available on the same…
How to create an SEO report that builds trust (and budgets)
An SEO report only makes sense when it genuinely supports decision-making, rather than merely describing what is visible in the tools.
What is web copywriting?
Web copywriting is creating content for websites in such a way that the user immediately knows where they are, what you are offering and what the…
What is visual content?
Visual content includes all visual materials designed to explain something quickly, catch the eye, or support sales.
How to create a content brief: a step-by-step guide
A content brief is a working document that translates an article idea into a clearly defined task to be delivered.
URL parameters: what they are and how to use them
URL parameters are extra information added to a page’s address after the “?” sign, which makes it easier to measure traffic, filter content or save…
White Hat SEO: complete guide
White Hat SEO is a practical method of building organic visibility without risky shortcuts or “for robots” tactics at the user’s expense.
