How to use Google Trends in SEO
Google Trends is a straightforward tool that lets you see how interest in a given topic changes over time in SEO, broken down by region and search…
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Marketing blog — page 90
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 90 of 94
839 articles · page 90 of 94
Dwell time in SEO: what it is and why it matters
Dwell time is a concept that helps assess what happens after a result is clicked in Google and whether the user actually found what they were looking…
Commercial-intent keywords: what they are and how to rank them
Commercial-intent keywords are one of the key areas of SEO when the goal is not just traffic, but enquiries, leads and sales.
What is content repurposing?
Content repurposing helps you get more from the materials you already have instead of starting from scratch every time.
Pillar pages: how to create them + examples
A pillar page helps structure a broad topic so it is clear both for the user and for the search engine.
Search terms: what they are and how to use them
Search terms are specific phrases that users enter into Google, a store search engine or a site search field.
Broken link building: complete guide
Broken link building is one of those link acquisition methods that only works when it is carried out with great care.
Content gap analysis: complete guide
Content gap analysis is one of the methods that quickly reveals where a site is really losing traffic, user attention and sales opportunities.
Bounce rate: what it is and how to improve it?
Bounce rate is one of those metrics that’s easy to misinterpret. At first glance, it seems straightforward: a user lands on a page and ends the visit…
