Content to move to a new website — what to keep, what to improve
Moving content to a new website is not a simple copy-and-paste into a new CMS.
Blog · 838 articles
Marketing blog — page 30
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 30 of 94
838 articles · page 30 of 94
Contact forms and contact pages during migration — what is easy to forget
A site migration can bring forms to their knees. And usually in places you don’t notice at first glance.
What to monitor after launching a new site?
Publishing a new website does not close the project. It only opens a period of heightened scrutiny.
How to communicate changes on a website without confusing customers
Changes on a website become a problem not when they are big, but when the customer suddenly does not know how to complete their task. And that hurts.
Was the website redesign a business success?
Website redesigns are too often judged on the fly, superficially. It is enough for the new version to look more modern, load faster or simply please…
Social media as support for on-site content
Social media can genuinely boost on-site content. This happens when they direct users’ attention to specific subpages and let you check what actually…
Company blog and social media — how to connect both channels
A company blog and social media work best when they are not run as two separate worlds, but as one coherent content process.
Promoting company articles on social media without artifice
A company article can work on social media. But only when it does not land there as a dry link with a random description.
One piece, many formats — how to distribute content well
Content distribution is no longer about publishing one text and waiting for it to “stand on its own”.
