How to measure content effectiveness without only looking at pageviews
Content effectiveness is measured by what it does for the user and the business, not by how many times someone opened it.
Blog · 838 articles
Marketing blog — page 28
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 28 of 94
838 articles · page 28 of 94
Measurement goals for a service page
A service page should measure not only traffic. It should primarily measure the actions that genuinely end in contact with the company, because only…
Which channels support buying decisions, even if they do not close them?
A buying decision is almost never made after a single visit to a site. Most often, the user first comes across the brand, then compares options,…
Marketing lead management automation
Marketing leads most often do not disappear because a company lacks tools.
Automatic lead handover to sales reps
In many companies, a lead comes in from a form, phone call, chat or campaign and for a moment “belongs to nobody”. That is the gap.
Simple automation scenarios on a small budget
Automation on a small budget is a game of easy wins. It is about improving repetitive tasks using tools the company already has or can add at low…
Automation of processes at the intersection of marketing and sales
Automation of processes between marketing and sales organises the path of contact from the first visit to a real sales opportunity.
Contact segmentation with automation
Keeping a database in order does not happen by itself. Contact segmentation with automation lets you organise data and trigger the right actions…
Marketing data cleanup with automation
Marketing data cleanup through automation does one thing really well. It turns scattered reports, spreadsheets and exports from multiple systems into…
