Does a company blog really support sales?
A company blog can drive sales. But it won’t do so on its own. In practice, it works when it is built into the customer acquisition process, rather…
Blog · 839 articles
Marketing blog — page 23
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 23 of 94
839 articles · page 23 of 94
Updating old content that can still work for business
Updating old content is the fastest way to recover value from materials that are already sitting on the site and have traffic, links or conversions…
When to combine several similar articles into one stronger post
Content consolidation is a change that can really tidy up a blog and boost its SEO performance.
Topic cannibalisation on a company blog — how to reduce it
On a company blog, topic cannibalisation appears when several posts try to answer the same user question and compete for the same visibility in…
User-friendly and business-friendly blog categories
Blog categories determine whether a user quickly finds the right content.
How to organise a company blog when it already has hundreds of posts
When a company blog has hundreds of posts, the problem is rarely a lack of content.
What to do with content that doesn’t generate traffic or leads?
Content that doesn’t generate traffic or leads does not have to be useless straight away.
Sales content library
A sales content library organises the materials a company reaches for at the next stages of conversations with customers.
Lead magnet that attracts the right audience
A lead magnet on paper looks like a simple marketing element, but in practice it can shape the quality of the entire customer acquisition funnel.
