Store visibility without adding hundreds of weak pages
Store visibility does not have to grow by publishing dozens or hundreds of weak subpages.
Blog · 839 articles
Marketing blog — page 26
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 26 of 94
839 articles · page 26 of 94
Growing an online store without chaos in the structure
Growing an online store without chaos is a simple rule. New categories, filters, pages and URLs should be created according to one plan, not under…
Migrating a shop without losing sales or visibility
A shop migration is one of those projects where it is easy to mistake the launch of a new version for real business success. And that is no cliché.
Product page errors that lower conversion
A product page often closes the sale more effectively than the advert, listing or Google ranking itself.
Customer reviews in online store marketing
Customer reviews in an online store are not a decorative extra, but a tool that genuinely works for sales, trust and the quality of the offer.
Trust in e-commerce without a costly redesign
Trust in an online store can be improved without a costly overhaul from scratch. And that’s not a cliché.
Search in an online store — how to assess its effectiveness
A search function in an online store only makes sense when it really shortens the path to the right product or a specific answer. Full stop.
Landing pages for seasonal campaigns in e-commerce
A seasonal landing page in e-commerce is a page built for a specific demand peak, not for general traffic to the store. And that makes a difference.
Promotion that does not damage brand image
Promotion can boost sales. And at the same time it can undercut the brand if it is badly designed.
