How to increase average basket value through better offer presentation
Increasing average basket value is not about simply raising prices, but about making it clear to the customer what is worth adding, comparing or…
Blog · 839 articles
Marketing blog — page 27
Practical guides and news on SEO, digital marketing and web design — strategy, optimisation and case studies.
Articles — page 27 of 94
839 articles · page 27 of 94
When the store’s problem is not traffic, but the offer or UX
A store can have enough traffic and still sell poorly if the problem lies in the offer, communication or the checkout journey.
Google Analytics without analytical jargon
Google Analytics is meant to help you make better decisions about your website, campaigns and sales. That’s the theory.
Marketing dashboard for the board
A marketing dashboard for the board is one screen that tells you straight away whether marketing is really delivering business results.
Which reports should you check weekly, and which monthly?
A good reporting cadence is simple. Some data should be used for a quick response, while other data is better suited to calm trend analysis, because…
How to detect that a campaign generates the wrong type of traffic
High traffic from a campaign is not yet proof that the campaign is working.
Does a landing page really support a campaign?
A landing page can improve campaign performance. And that is not just a cliché.
User path analysis on a website
User path analysis on a website shows how people really move through a site, from entry to conversion, abandonment or return.
Where users drop out of the sales funnel
The sales funnel shows the user journey: from entering the site to completing the order.
